Ooh, one youthful blogging network takes on another!
Tumblr, the uber-simplified blogging platform that has more than 3 million accounts, kicked off a 48-hour experiment today. It’s letting people reply to others with photos, instead of regular comments or re-blogs.
The blog owner has to turn on the feature by checking “Let people photo reply” every time they publish a post. If a post is photo-enabled, a camera icon will appear in the reader’s dashboard. Then they can just drag-and-drop a photo from their desktop to the icon and upload it instantaneously to reply.
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The extra feature is vaguely reminiscent of the core functionality that has powered another microblogging network popular with teens, DailyBooth. DailyBooth is kind of like Twitter for photography. People take a photo of themselves every day or so and can follow and respond to other people’s photo streams. It raised $1 million in October from angel investors.
It’s interesting that the company decided to debut this for just a two-day period. It creates a nice sense of urgency to start experimenting. Tumblr last raised $4.5 million from venture capital firms including Union Square Ventures in December 2008.