Hunch.com, the startup co-founded by Flickr co-founder Caterina Fake, has raised $10 million in a second round of funding, according to AllThingsDigital. Citing unidentified sources, the report says the funding was led by Khosla Ventures, with Khosla’s Gideon Yu (who was formerly chief financial officer at Facebook and YouTube) handling the deal.
A company spokeswoman declined to comment, except to say that she’ll let us know “if/when we do have a funding-related announcement.”
Hunch, based in New York City, helps users make decisions, often decisions involving products. After you hone in on the question you want answered, the site asks you a number of multiple choice questions, then makes a recommendation based on what people with similar answers were happy with. For example, one topic focuses on whether you should hack your phone, then asks a number of questions about how you use your phone and why you want to hack it. Another helps you choose the right DVD recorder based on your budget and interests.
Hunch previously raised $2 million. AllThingsD says past backers General Catalyst partners, Bessemer Venture Partners, and Ron Conway also participated in the funding.
