The top 100 publications in Apple’s iOS Newsstand generate about $70,000 per day, according to a study released today by research firm Distimo.
Apple first released its Newsstand back in October as a new feature for iOS 5. The Newsstand is a store that allows people to buy digital versions of magazines and newspapers that are optimized for the iPad and (to a lesser extent) the iPhone/iPod touch. It’s displayed as a unique folder on the iOS home screen, meaning you can’t really ignore it. And much like the App Store, Apple takes a 30 percent cut of all Newsstand sales.
The study said most of the revenue generated daily is from in-app purchases from U.S. customers. The New York Times, News Corp.’s The Daily, and the New Yorker are among some of the top publications raking in money. News apps as a whole account for seven percent of the top 200 highest grossing apps, according to the study.
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Not long after the Newsstand launched, several big magazine publishers were gushing about the boost in sales. For example, after reporting a 268 percent uptick in revenue, Conde Nast revised its digital strategy to put a greater focus on the Newsstand.
Do you use the iOS Newsstand to read your magazines and newspapers? Let us know in the comments.
