Cloud enterprise powerhouse Salesforce is in talks to buy social media and brand management business Buddy Media for more than $800 million, according to an AllThingsD report.
Buddy Media helps many major brands manage their Facebook, Twitter, LinkedIn, and Google+ presence. Presumably, Salesforce could add Buddy Media to its long roster of services targeting the enterprise like Chatter and Force.com. It’s unclear how much crossover there would be with Salesforce-owned Radian6, another social media management service.
New York City-based Buddy Media raised a monster $54 million round of funding last August at a rumored $500 million valuation. Buddy Media’s total funding sits at $90 million.
June 5th: The AI Audit in NYC
Join us next week in NYC to engage with top executive leaders, delving into strategies for auditing AI models to ensure fairness, optimal performance, and ethical compliance across diverse organizations. Secure your attendance for this exclusive invite-only event.
We chatted with Buddy Media a few months ago if you want to see what’s been happening with the company as of late:
http://www.youtube.com/watch?v=yiMV1gYDhu0#!
Photo credit: Andy Dean Photography/Shutterstock
