Hugely popular hip-hop artist Jay-Z has announced a new record titled Magna Carta Holy Grail, and in a bold move, it will be available first to owners of Samsung’s Galaxy smartphones at no cost.
The way the promotion works is a little convoluted, but we’re sure Jay-Z fans won’t care. Owners of Samsung’s Galaxy S3, Galaxy S4, and Galaxy Note 2 are eligible to download a free app on June 24 from the Google Play store. The first million people to download the app will get access to a free download of Magna Carta Holy Grail on July 4, which is 72 hours before the album is generally available.
This is a smart strategy on Samsung’s part. Big fans of Jay-Z’s might be tempted to make the Galaxy S4 or Galaxy Note 2 their next phone due to the promotion while existing Samsung fans get a free new album to rock on their phones. The only downside might be to Jay-Z, who could be alienating fans of his who have smartphones not made by Samsung. We’re guessing Samsung gave him enough cash to make it worth the risk.
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Magna Carta Holy Grail will be Jay-Z’s follow-up to The Blueprint 3, which was released about four years ago. A behind-the-scenes video about the album reveals Jay-Z has worked with all-star producers and musicians including Rick Rubin, Pharrell, Timbaland, and Swizz Beatz on the new record.
Check out the video below for more.
https://www.youtube.com/watch?v=B–ZARCwSIE
Screenshot via Samsung Mobile U.S.A./YouTube
