Skip to main content

AT&T plans to acquire DirecTV for $48.5B — with a net neutrality promise

AT&T hopes to acquire satellite TV provider DirecTV.
Image Credit: Corporate logos

AT&T agreed today to acquire satellite television provider DirecTV for about $48.5 billion.

The acquisition, announced via a press release, will close only if approved by regulators. Both companies approved the transaction Sunday.

It’s the second major TV and cable internet provider consolidation in the works: Comcast announced plans in February to acquire Time Warner Cable for $45 billion, although that acquisition is also pending regulatory approval.

According to the Times, AT&T ($T) will pay $95 per share ($28.50 in cash and $66.50 in AT&T stock), a 10 percent premium to DirecTV’s current stock price of $86.18 ($DTV). Including assumed debt, the transaction is valued at $67.1 billion.


June 5th: The AI Audit in NYC

Join us next week in NYC to engage with top executive leaders, delving into strategies for auditing AI models to ensure fairness, optimal performance, and ethical compliance across diverse organizations. Secure your attendance for this exclusive invite-only event.


As a point of reference, AT&T’s current market cap is about $190.7 billion.

The release describes DirecTV as “the premier pay TV provider in the United States and Latin America.” The combined company will be able to deliver high-speed broadband (wired) services to a total of 70 million customer locations, the companies say.

In order to encourage regulatory approval, AT&T is making several promises:

  • Expanding wired broadband coverage to 15 million new locations, “mostly in rural areas.”
  • Offering a stand-alone wireline broadband package that doesn’t require a TV or phone subscription, at speeds of at least 6Mbps.
  • Unchanged pricing on DirecTV packages for at least three years.
  • A commitment to the FCC’s Open Internet provisions as established in 2010 (see: FCC Open Internet Order PDF, and the agency’s Open Internet website).
  • Divesting itself of its interest in América Móvil.

Additionally, AT&T has no intention of changing its plans to participate in the FCC’s planned spectrum auctions this year and next, in which the company plans to bid at least $9 billion for new spectrum licenses that will allow it to deliver fast wireless connections.

DirecTV will continue to be headquarted in El Segundo, California.

Here’s a look at the last 6 months of each stock’s price.

DTV Chart

DTV data by YCharts

And here’s the relative change in each stock, compared to the S&P 500, for the past six months. AT&T has underperformed the market slightly, while DirecTV has returned a booming 32.83% over six months, or about 8 times the S&P 500.

DTV Chart

DTV data by YCharts

Hat tip: New York Times