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If cloud providers want to compete with market leader Amazon Web Services, the battle could come down to having every major feature that Amazon does.
Today, Microsoft announced a preview for a fully managed NoSQL document database, which eschews traditional commands in the SQL query language, as well as a managed search tool developers can weave into their applications, based in the Azure public cloud. The tools should add diversity to Microsoft’s growing public cloud offerings and bring it a couple of steps closer to Amazon’s cloud — just as Microsoft has been keeping up with Amazon on prices.
And that’s the real news here: Price isn’t Microsoft’s only big attack vector against Amazon. Cloud features are becoming a higher priority.
Microsoft is a long-time player in relational databases, particularly with SQL Server software, and it already has the SQL Database cloud service available. But it didn’t have a document database that would be analogous to Amazon’s DynamoDB database service or its CloudSearch searching service.
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Google didn’t invent NoSQL databases, but it certainly made the approach more popular with its 2006 Bigtable paper, which underlies the Google Cloud Datastore managed NoSQL database. Google has a search API.
Given that Microsoft chief executive Satya Nadella continues to invoke the “cloud-first, mobile-first world” line, it’s likely that Microsoft is serious about this cloud thing. So don’t be surprised if Microsoft keeps doubling-down on product development to stand out and capture enterprise business on its cloud in a quest to keep increasing cloud revenue.
