This morning Apple announced it took more than 4 million pre-orders for the iPhone 6 and the iPhone 6 Plus in the 24 hours after they went on sale.
This is a new sales record for the company. By comparison, in 2012 Apple sold 2 million in pre-orders of its iPhone 5 in 24 hours.
Apple is saying the demand for its new phone exceeds pre-order supplies. Though pre-ordered iPhones should start arriving on Friday, September 19, many who pre-ordered won’t receive their new phones until October. However, the iPhone 6 and 6 Plus will be available for in-store purchase starting on Friday as well.
Apple CEO Tim Cook unveiled the iPhone 6 and 6 Plus last week to a 1,000 person strong crowd. The new phones are larger than their predecessors and have a host of new features, including longer battery life, NFC payment technology, an 8 megapixel iSight camera, and a barometer that can discern differences in atmospheric pressure.
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By Friday the phones will be available in the US, Australia, Canada, France, Germany, Hong Kong, Japan, Puerto Rico, Singapore, and the UK. The iPhone 6 and 6 Plus will roll out to another 20 countries on September 26.
