Fitness trackers abound, and though there is a big market for them, wearables companies are looking for ways to stand out from the crowd.
Atlas Wearables has designed a fitness wristband that closely monitors the wearer’s form when doing things like pushups, curls, and squats. It compares the user’s form against a library of “ideal” motions for a variety of exercises and suggests improvements.
The Austin, Texas-based company has just closed a $1.5 million funding round led by Houston-based JRG Capital. In all, 15 individual investors contributed to the round, including Mark Rampol, CEO of the Zico brand of coconut water. Atlas raised $630,000 in an Indiegogo campaign earlier this year.
Atlas Wearables CEO Peter Li told VentureBeat that the company’s wearable, the Atlas Wristband, uses a 3-axis accelerometer and a 3-axis gyroscope to track the movements of the user. It sports an OLED touchscreen with capacitive touch.
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The device also counts steps, reps, and other basic stats. It’s waterproof to 50 meters. The battery lasts about three days, and, unlike many wearables, the Atlas Wristband uses a standard mini USB cable for charging.
Li is 25 and has a Master’s degree in biomedical engineering from Johns Hopkins University, with a focus on tissue engineering.
He says the Atlas Wristband will go on sale this winter for $249.
