Financial services giant Visa has revealed that its Checkout digital payments service will launch in 13 new markets this year, adding to its existing markets in the U.S., Canada, and Australia.
Today’s news comes a little over six months after Visa Checkout first launched, offering a PayPal-style online service designed to enable payments in just a few clicks, with consumers entering their shipping and payment details just once. Launch partners included Pizza Hut, United Airlines, and Staples.
Sam Shrauger, senior vice president of digital solutions at Visa, said the gradual rollout constituted part of the company’s plans to build on the “positive momentum” garnered so far, and it’s now “aggressively” taking the service into new markets in 2015, according to the press release.
At the time of writing, Visa Checkout still seems restricted to the existing three countries, but the company does say that users in seven new countries will be able to sign up for the service from today, and another six countries will be added later in the year.
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The seven new markets are: Argentina, Chile, China, Mexico, New Zealand, Peru, and South Africa. And the remaining six territories are: Brazil, Colombia, Hong Kong, Malaysia, Singapore, and United Arab Emirates.
There are some restrictions for the new markets, however, as consumers will only be able to buy goods from merchants based in the U.S., Australia, and Canada. So the uptake of this will be limited to companies that not only have signed up to Visa Checkout, but also those who ship globally. It’s expected that partnerships will be signed with local merchants later in 2015.
Visa Checkout isn’t Visa’s first foray into launching its own digital payments service, having previously introduced V.me in 2011, a service that’s still operational in some markets, such as the U.K. Visa says that three million Visa Checkout accounts have been set up to date.
