Netflix wants you to consider its programming when you’re shopping around for your next big screen.
The company unveiled Netflix Recommended TVs today, a new program that will put Netflix logos on televisions that work optimally with its streaming service. So far these are the televisions that make the cut:
- LG 4K UHD TVs w/ webOS 2.0
- Sony Android Full HDTVs
- Roku TVs from Hisense, Insignia, and TCL
Netflix first announced its television evaluation program back in January.
Considering that not all smart TVs are created equal, this is a cool way to filter out some of the other products on the market. After all, if I’m going shell out for a new screen, I want to know that I can watch Orange Is the New Black without any technological glitches.
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What’s perhaps most notable about this new recommendation system is that Netflix has become popular enough to sway the opinions of the television-buying public — or at least these television makers think so.
If Netflix can convince major hardware companies like LG, Sony, and Insignia to paste a little Netflix-approved sticker on its televisions, that means they are acknowledging that digital programming has a large-scale effect on consumers.
