China-based smartphone maker Xiaomi has announced its official entry into the U.S. and Europe with the news that its online store will be launching on June 1 and June 2 respectively.
Following a “beta test sale” that kicked off in mid-May, the web store will sell a number of accessories — including the Mi Power Bank, Mi Headphones, and Mi Band. However, a company spokesperson confirmed to VentureBeat that the launch won’t include phones.
Above: Xiaomi
Since the launch of its first smartphone way back in 2011, Xiaomi has emerged as one of the world’s largest smartphone manufacturers, though it has also branched out into other consumer electronics. Indeed, since 2013, Xiaomi says it has shifted 10 million units of its 10400mAh Mi Power Bank alone.
Though the company’s big push into new markets continued last month with the debut of the $200 Mi 4i smartphone in India, the company has yet to confirm when it will launch its phones in Western markets.
June 5th: The AI Audit in NYC
Join us next week in NYC to engage with top executive leaders, delving into strategies for auditing AI models to ensure fairness, optimal performance, and ethical compliance across diverse organizations. Secure your attendance for this exclusive invite-only event.
For the European online store launch, this will be limited to just three markets at first: Germany, the U.K., and France.
