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Pivotal acquires user experience design agency Slice of Lime

The Slice of Lime team.
Image Credit: Slice of Lime

Enterprise software company Pivotal is announcing today that it has acquired Slice of Lime, a user experience design agency with offices in Colorado, in an all-cash deal.

All 18 of Slice of Lime’s employees have joined Pivotal and will be working within the Pivotal Labs consulting business. Terms of the deal weren’t disclosed.

“Combining Pivotal’s multidisciplinary UX and user interface (UI) design methodologies with Slice of Lime’s talent will help us meet a rapidly growing client demand,” Pivotal Labs vice president Drew McManus wrote in a blog post. “We’re excited to continue to deliver solutions that can transform the future of engaging digital experiences.”

Every once in a while consulting outfits pick up design expertise. Last year, for instance, McKinsey bought Lunar. But last year Salesforce acquired Akta, and Facebook acquihired people from Teehan+Lax.


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Slice of Lime started in 2001. It has done work with MapQuest, Qdoba, SendGrid, and Sphero, among others.
Other recent Pivotal acquisitions include CloudCredo, Quickstep Technologies, and Xtreme Labs.

Pivotal is a joint venture initially created by VMware and EMC in 2012. In January 2015 San Francisco-based Pivotal said its Pivotal Cloud Foundry unit did around $40 million in revenue in less than one year. Pivotal did not release sales figures for other parts of the company, such as Pivotal Labs. Pivotal tweaked its big data strategy last year by open-sourcing multiple pieces of its previously proprietary software.