iPhone sales are down again.
Apple sold 45.51 million iPhones, 9.2 million iPads, and 4.8 million Macs during the fourth quarter of 2016, the company announced today — down from 48 million iPhones, 9.9 million iPads, and 5.7 million Macs in Q4 2015.
The iPhone is a 9-year-old product, and it remains the single most important device Apple makes. Yet today marks the extension of an unfortunate trend. Apple has seen declining year-over-year iPhone sales for three straight quarters — this time iPhone sales are down by about five percent, iPad sales are down by about seven percent, and Mac sales are down by about 16 percent year over year.
Analysts had expected worse results — an average of 45.13 million iPhones, 9.15 million iPads, and 5.11 million Macs sold — according to Apple 3.0.
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Apple reported a profit of $9 billion for the fourth 2016 quarter, but revenue fell by nine percent.
In three months’ time, Apple has announced a few milestones: 1 billion total iPhone sales, the iPhone 7, iPhone 7 Plus, and Watch Series 2, plus major updates to iOS and macOS (formerly OS X).
Next up, Apple is expected to finally update its MacBook Pro and iMac lines on October 27.
