Watch all the Transform 2020 sessions on-demand here.
Presented by Refuel4.
Consumers are savvier than ever: They reject naked sales pitches; instead they expect to be seen and understood. They want to be served ads that are relevant to them, personalized and specifically targeted to their taste and behavior.
And now marketers have the answer: AI.
We now have an unprecedented number of ways and means to collect almost any information we want about our customers. The challenge is harnessing that data, making sense of it, and turning it into actionable insights — or in other words, integrating AI and machine learning into your strategy. Nailing that to the wall means significant competitive advantage.
June 5th: The AI Audit in NYC
Join us next week in NYC to engage with top executive leaders, delving into strategies for auditing AI models to ensure fairness, optimal performance, and ethical compliance across diverse organizations. Secure your attendance for this exclusive invite-only event.
Find out why we’re calling 2017 “The Age of AI in advertising.”
