Exclusive

How Pinterest plans to personalize every email it sends

Andrew Jones January 13, 2016 4:58 AM

Evergage raises $10 million Series B, targets real-time web personalization

Andrew Jones January 12, 2016 4:00 AM

Retailers struggle with personalization, Yesmail study finds

Andrew Jones January 11, 2016 8:02 AM

BlueShift raises $8 million to make B2C marketing automation more personal

Andrew Jones January 5, 2016 4:30 AM

New TrustRadius marketing automation report uses updated scoring algorithm

Andrew Jones December 16, 2015 6:00 AM

Exclusive

Study finds marketers are prioritizing personalization… but are further behind than they realize

Andrew Jones December 14, 2015 5:50 AM

Exclusive

The evolution of CRM, marketing automation, and customer management

Andrew Jones December 8, 2015 8:12 AM

SendGrid adds new relevance features to its email marketing platform

Andrew Jones December 2, 2015 6:00 PM

Bluecore raises eight-figure series B for email personalization

Andrew Jones December 2, 2015 4:30 AM

Top online retailers still failing to ‘get personal’ (report)

Andrew Jones November 18, 2015 6:00 AM

MIT-developed, DARPA-validated technology makes customer service smarter with real-time voice analysis and recommendations

Andrew Jones November 17, 2015 4:30 AM

Exclusive

Marketing automation battle for SMBs heats up as Salesfusion raises $13.5M

Andrew Jones November 16, 2015 6:45 AM

Early survey results: 95% of email marketers see open-rate increase with personalization

Andrew Jones November 12, 2015 7:34 AM

B2B buyers expect B2C-like personalization, but B2B sellers struggle

Andrew Jones November 5, 2015 1:02 PM

New research shows Black Friday marketers are engaging customers at the wrong time

Andrew Jones November 4, 2015 7:01 AM

VB Insight

Are your email personalization efforts making a difference?

Andrew Jones October 28, 2015 1:45 PM

Marketing Cloud contender AgilOne enables marketers to predict lifetime value across channels

Andrew Jones October 27, 2015 5:00 AM

Exclusive

Autopilot launches Headsup, an automated, yet personal, feature to drive action on-site and in-app

Andrew Jones October 21, 2015 7:00 AM

Sailthru doubles down on web personalization as cross-channel personalization heats up

Andrew Jones October 20, 2015 6:01 AM

Exclusive

StrongView and Selligent merge, addressing need for B2C marketing automation

Andrew Jones October 15, 2015 6:30 AM

VB Insight

New data on mobile user acquisition: How to lower costs, get better users, and increase LTV

Andrew Jones September 2, 2015 10:30 AM

Salesforce’s updated Customer Success Platform addresses growing complexity of customer service

Andrew Jones September 1, 2015 5:00 AM

Bunting launches redesigned web personalization offering aimed at SMBs

Andrew Jones August 28, 2015 9:45 AM

VB Webinar

Customer Identity: how unifying customer data increases relevance and revenue [webinar]

Andrew Jones August 26, 2015 4:52 PM

VB Insight

New report examines marketing tech ‘winners’ and ‘losers’ across 42 million sites

Andrew Jones August 26, 2015 8:30 AM

VB Insight

New research: Companies plan to massively increase spend on marketing analytics

Andrew Jones August 21, 2015 8:35 AM

Spredfast acquires Shoutlet, merging two social media management platforms

Andrew Jones August 19, 2015 7:05 AM

The Customer: How top media, retail, and tech companies engage their audiences

Andrew Jones August 14, 2015 7:50 AM

VB Event

Personalization is a misused marketing buzzword

Andrew Jones August 10, 2015 9:15 AM

VB Event

Getting to know your customer… the dramatic impact of customer identity and personalization

Andrew Jones July 30, 2015 8:15 AM

B2C marketing automation vendor BlueShift lets ecommerce marketers reach “segment-of-one” personalization

Andrew Jones July 29, 2015 5:10 PM

VB Insight

New research on personalization finds limited efforts, big gains, and growing importance of real-time behavioral data

Andrew Jones July 24, 2015 9:24 AM

Consumers want privacy … yet demand personalization

Andrew Jones July 14, 2015 8:01 AM

VB Insight

Social media: distinctions between small and big businesses [Infographic]

Andrew Jones June 23, 2015 7:34 AM

Optimizely introduces new personalization capabilities for web and mobile

Andrew Jones June 17, 2015 9:00 AM

VB Insight

Boost mobile ad engagement as much as 50x by targeting with the right data

Andrew Jones June 12, 2015 12:29 PM

Reflektion leverages e-commerce personalization to deliver more relevant email

Andrew Jones June 11, 2015 6:01 AM

VB Webinar

Marketing automation: how to make the right buying decision the first time [webinar]

Andrew Jones June 10, 2015 10:30 AM

MarketOne partners with Scribe to unify customer data, provide better business intelligence

Andrew Jones June 10, 2015 6:00 AM

Oracle Marketing Cloud embraces Ghostery, a tool that shows you how many ad trackers are on a page

Andrew Jones June 2, 2015 8:43 AM