David F. Giannetto (@dgiannetto) is the author of three books including the new release Big Social Mobile (Palgrave Macmillan), a speaker and frequent guest writer. He has been named a thought-leader by the AMA, Business Finance Magazine and Consumer Goods Technology Magazine and has led initiatives for some of today’s most progressive brands. He is SVP at Astea International and can be reached via Giannetto.com.