Jacob Koo is a lifelong entrepreneur, previously and/or currently involved in the import/export of commodities and products, sports and entertainment marketing, real estate investment and development, retail business, contemporary art and design and mobile apps. His belief in the potential of virtual reality was the impetus for founding VRt Ventures, a company focused on exploring the possibilities of VR. Beginning with the idea and execution of turning celebrated museum exhibitions into virtual reality experiences, VRt Ventures is focused on developing VR applications that will affect everyone – even those who couldn’t bring themselves to purchase a DVD player until it was under $100.