Tatiana Tacca is leading the esports and gaming practice for Momentum Worldwide, delivering consultation, sponsorship strategy, and experiential activation for brands and clients. She is an esports and gaming industry expert with over 9 years in the space, managing sponsorship across multiple brand categories including telecom, payment, CPG, airlines, spirits and more. She has worked on and executed deals with multiple esports properties including Activision Blizzard, Twitch, Riot Games, TSM and Cloud9. Before that, she led the marketing strategy and game launches/updates of over 20 mobile licensed game titles including Marvel, Disney/Pixar, Microsoft, Lucasfilm, Fox, NFL, NBA and MLB.
