Toby Sun is cofounder and CEO of LimeBike. He previously worked as a venture capitalist for Kinzon Capital (backed by Fosun Group), investing in Silicon Valley-based companies like Tapingo, uSens, StyleSeat, and Grubmarket. Prior to that, he was a management consultant at Deloitte Consulting and a marketing manager at PepsiCo, where he led the launch of Gatorade in new markets and managed 7UP in Asia for many years.