Disclosure: Midem paid for my hotel and travel to the conference, where I served as a judge for a startup-pitching contest.
Over the past weekend, I got a chance to see and hear from 20 impressive music startups — working on everything from aggregation to hardware — at the Midemlab startup contest in Cannes.
While judges were impressed overall, there was no question about which offering would take the top prize: the Sensus Smart Guitar by Mind Music Labs of Sweden.
The Sensus basically packs all the audio equipment a guitarist needs into the guitar itself. It’s a wireless instrument that lets players add modulations and effects without the need for an array of pedals. The speakers are built in to allow 360-degree sound. And the guitar can record and stream the music directly online.
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While the summary is intriguing, it was the demo video that pretty much put Sensus over the top:
Here’s a bit more about the guitar’s development:
The company hasn’t said when the Sensus will go on sale. But the company recently raised $500,000 from investors to continue development.
