The North remembers. So do, apparently, Game of Thrones: Conquest players — in this case, they’re remembering their wallets as the final season of HBO’s smash show gets underway.
Mobile market research firm Sensor Tower said today that Games of Thrones: Conquest spent $19 million in April, more than they’ve ever spent in the mobile strategy game from Warner Bros. Interactive Entertainment (which is also having success with Mortal Kombat 11, a recent console launch). This is a whopping 90 percent year-over-year increase from April 2018. It’s best month previously was in March at an estimated $17 million.
It’s unprecedented growth for a TV or movie licensed game, said Sensor Tower founder Alex Malafeev.
“The growth in spending we’re seeing for this title versus the same month last year is a standout among licensed games based on television and film properties,” he said. “Just for comparison, the release of Star Wars: The Force Awakens in December 2016 drove a 61% year-over-year increase in spending in EA’s Star Wars: Galaxy of Heroes.”
June 5th: The AI Audit in NYC
Join us next week in NYC to engage with top executive leaders, delving into strategies for auditing AI models to ensure fairness, optimal performance, and ethical compliance across diverse organizations. Secure your attendance for this exclusive invite-only event.
According to Sensor Tower, overall spending in Conquest is now at an estimated $214 million worldwide on 12 million downloads — an average of nearly $18 a download.
