How do you optimize subscriber acquisition and accelerate your business growth? Join this interactive VB Live event to find out, plus tap into the latest research and benchmarks on key subscriber acquisition metrics.
“Companies of all sizes, from start-ups to global businesses, are turning to the subscription model to build healthy and loyal relationships with their customers over long periods of time,” says Dan Burkhart, CEO of Recurly, the enterprise-class subscription management platform.
That could be because subscriptions, for everything from B2C physical goods like boxes-of-the-month to B2B digital offerings, provide the best kind of sticky relationship, built on trust and recurring, steady transactions that offer steady revenue that a business can count on. All this makes LTV and inventory calculations simple, and boosts your company’s valuation significantly.
Though the subscription model is one of the most effective ways to land a customer for life, involuntary churn, or customer attrition rates are often higher than in other business models. Churn is a reflection of how well you’re satisfying your customers over their subscription lifetime. It can be voluntary, when a customer deliberately cancels their account, or involuntary, when you lose a customer because their credit card was declined — sometimes customers who had been otherwise satisfied with their service.
Understanding why churn is happening is critical in developing strategies that not only improve customer retention but also optimize your most profitable acquisition channels — and that’s one of the keys to sustaining accelerated growth.
The subscription model delivers a distinct advantage, offering a wealth of data about marketing, customers, and billing events that help you connect the dots between product, promotions, and operations metrics — all of which enable you to maximize customer loyalty and grow subscription rates side by side.
So how do you turn that data into insights to optimize subscriber acquisition and accelerate your business growth? Join this interactive VB Live event to find out — plus tap into the latest research and benchmarks on the key subscriber acquisition metrics you need to keep an eye on.
Don’t miss out!
In this VB Live event, you’ll:
- Identify the most effective subscription plans and promotions
- Compare your trial program performance against industry benchmarks
- Use best practices to create a frictionless subscription experience
- Capture the key metrics for measuring acquisition performance–plan performance, MRR, LTV and more
Speakers:
- Stewart Rogers, Director of Marketing Technology, VentureBeat
- Emma Clark, Senior Product Manager, Recurly
More speakers to be announced soon.
This VB Live event is sponsored by Recurly.
