Update at 2:36 p.m. Pacific: The story’s been corrected to reflect that the SEC filing does not refer to a fund raising, but to Vivino’s move from being a Danish entity to a Delaware company.
Vivino, one of the many apps out there for winos, has set legal foot in the U.S.
According to a new filing with the U.S. Securities and Exchange Commission, it appears that the startup has raised about $12 million. However, the founders inform us that the filing does not refer to a fresh investment, but was triggered because the startup has moved from being a Danish entity to being a Delaware-registered company.
Its app uses image recognition technology to identify wines by scanning the bottle’s label. It shows you a profile of the wine, and you can save the ones you like and don’t like to help it suggest new wines you might enjoy.
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Vivino isn’t alone in this space, with competitors like Delectable and Drync.
The startup was founded in 2009 in Copenhagen by Heini Zachariassen. The company previously raised $10.3 million in funding from Creandum, Seed Capital, Balderton Capital, and Janus Friis.
