Skip to main content

Heartland Tech Weekly: Spreading the word about startups beyond your backyard

Last week, I attended the first stop on Steve Case’s latest “Rise of the Rest” tour in Central Pennsylvania, which aims to highlight startup activity in traditionally under-the-radar tech communities in the U.S. The tour stopped in the cities of Harrisburg, Lancaster, and York — all towns that have traditionally relied on manufacturing to grow their economy, and whose business leaders are looking for ways to diversify their cities’ economies.

As a reporter who writes about startups outside of Silicon Valley and New York every day, it no longer surprises me to hear about a town of 50,000 people that has a small but thriving robotics startup — successful startups can be created anywhere. But talking with entrepreneurs, investors, and economic development leaders on the Rise of the Rest tour reminded me that it’s one thing to create cutting-edge startups in your community, and quite another to spread the word.

One anecdote in particular that stood out to me came from Sam Abadir, the founder of Aspire Ventures, a Lancaster-based early stage VC firm that focuses on artificial intelligence and Internet of Things companies. “I’ll give speeches at the local Rotary and they’ll say, ‘You can’t make that happen,’” Abadir said.

Making leaders of old-school economic development groups aware that these kind of cutting-edge startups exist in their backyard is another challenge. I spoke with the CEO of a Lancaster-based construction firm, who said that he wanted to work more with startups in the area, “but didn’t know where to start.”


June 5th: The AI Audit in NYC

Join us next week in NYC to engage with top executive leaders, delving into strategies for auditing AI models to ensure fairness, optimal performance, and ethical compliance across diverse organizations. Secure your attendance for this exclusive invite-only event.


I’m curious to hear from readers about what barriers they feel exist between the startups in their community and more established businesses or business development groups. Send feedback, news tips, or story suggestions to me via email — bookmark our Heartland Tech Channel, and please remember to share these #HeartlandTech stories on Twitter, LinkedIn, and Facebook.

Thanks for reading,

Anna Hensel
Heartland Tech Reporter

FROM THE HEARTLAND TECH CHANNEL

Randi Zuckerberg: ‘Smaller cities are paving the way for entrepreneurs’ 

Randi Zuckerberg, the technology executive and entrepreneur behind Zuckerberg Media, doesn’t do things in the traditional way. A strong advocate for STEM education, particularly for females, Zuckerberg has firsthand experienced being an outlier — she describes how, in her early days in Silicon Valley, she was often the only woman in a room full of tech […]

Read the full story

Chicago startup darling Outcome Health faces allegations of falsifying data

Outcome Health, a hot Chicago advertising startup that closed a $500 million round in May, is the subject of a recent Wall Street Journal story alleging it provided misleading data to advertisers. A startup that essentially digitizes educational health information, Outcome Health charges medical device companies, pharmaceutical companies, and other life science businesses to display advertising on the […]

Read the full story

San Antonio refuses to bid for Amazon HQ2: ‘Giving away the farm isn’t our style’

Amazon’s call for North American cities to bid for a chance to become home to its second headquarters (HQ2) has caused quite a feeding frenzy. But with applications due in one week, some cities are deciding that the competition isn’t worth it. Yesterday, San Antonio, Texas mayor Ron Nirenberg penned an open letter announcing that his city […]

Read the full story 

Why Minnesota is poised to become a hotbed for digital health startups

Watch out, West Coast: The thriving startup scene rising out of the Midwest means it’s no longer flyover country. The Upper Midwest — especially the Twin Cities of Minneapolis and St. Paul, Minnesota — has become a vibrant and healthy environment for startups. According to a recent Star Tribune article, CliftonLarsonAllen’s technology practice estimated that exits […]

Read the full story

BEYOND VB

The other side of brain drain 

I was sitting at home in New York City reading my Wall Street Journal when I came across an article about Terra Botanical Gin, a high-end boutique libation from a company called Cardinal Spirits in Bloomington, Indiana. After Googling the name, I found the gin was also recently reviewed in the New York Times. I’m an Indiana native who went to school in Bloomington, and I wondered how a microdistillery in a Midwestern college town managed to grab this kind of top-tier media placement. (via CityLab)

Read the full story

The decline of the Midwest’s public universities threatens to wreck its most vibrant economies 

Four floors above a dull cinder-block lobby in a nondescript building at the Ohio State University, the doors of a slow-moving elevator open on an unexpectedly futuristic 10,000-square-foot laboratory bristling with technology. It’s a reveal reminiscent of a James Bond movie. In fact, the researchers who run this year-old, $750,000 lab at OSU’s Spine Research Institute resort often to Hollywood comparisons. (via The Atlantic)

Read the full story

The smartest Americans are heading West 

Three cities in Colorado — a state whose fortunes have been tied to the boom and bust of oil, gas and other commodities — are among the top 10 leading destinations for the nation’s best and brightest as old cow and mining towns morph into technology hubs, according to data compiled by Bloomberg. Another Colorado city is plotting a 21st century revival. (via Bloomberg)

Read the full story

How cities can nurture an industrial renaissance

More than 130 cities are now in the hunt for Amazon’s second headquarters, which carries a Megabucks-like payoff — and equally long odds. Regardless of where Amazon goes, the company will need to hire tens of thousands of software engineers, most of them from somewhere else. My bet is on Toronto, not only because it is big and cosmopolitan and has an established base of tech workers but also because Canadian visa regulations make it easy to hire talent from other Commonwealth countries like Australia, New Zealand and Singapore. (via Governing Magazine)

Read the full story