Update at 1:36 p.m. PT: Twitter has confirmed the acquisition via a blog post
Social network Twitter has reportedly acquired mobile advertising technology firm Tap Commerce.
The social network apparently paid about $100 million for Tap Commerce. Re/code broke the news, and Twitter is expected to make an official announcement later today.
Tap Commerce does re-targeting for mobile app makers — meaning that it helps them get their users to reopen and reengage with apps. It counts Pocket Gems, eBay, Poshmark, and Hotel.com among its customers.
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Twitter has recently been doubling down on its advertising, especially in mobile. It has expanded the available lead cards as well as its advertising offerings for advertisers. This is likely a play in continuing to build out its revenue stream from mobile ads.
