Step aside, Kim Kardashian. Britney Spears wants a piece of the mobile action.
The singer, currently enjoying a career renaissance in Las Vegas, has teamed up with Glu Mobile — the team behind the successful Kim Kardashian: Hollywood title — in a five-year licensing deal. It will see Glu Mobile release a mobile game where players interact with Spears and “experience the glitz and glamour of the entertainment business.” It’s the latest example of a celebrity getting involved in a mobile-gaming industry worth an estimated $30.3 billion this year.
Kim Kardashian: Hollywood, released back in June 2014, has been a big hit for Glu and a great money-earner for Kardashian, given her rumored 45 percent cut of the profits. The Android and iOS game made $74.3 million in 2014 and $21.3 million during the first quarter of 2015.
Chinese Internet giant Tencent just bought a 14.6 percent stake in Glu for $126 million, valuing the company at around $863 million.
June 5th: The AI Audit in NYC
Join us next week in NYC to engage with top executive leaders, delving into strategies for auditing AI models to ensure fairness, optimal performance, and ethical compliance across diverse organizations. Secure your attendance for this exclusive invite-only event.
“I am thrilled to add Grammy Award-winning legend Britney Spears to Glu’s growing list of partners as we continue to expand our celebrity gaming platform,” said Glu chief executive officer Niccolo de Masi in a statement. “We anticipate the title resonating tremendously with Ms. Spears’ nearly 90 million multi-generational social followers around the world.”
