This week, Travis (aka Superman*) and Stewart (aka Deadpool*) talk about AI and the internet of things (still the worst tech term in existence), conversational UI (hello, Ikea!), AI and customer service, and two opposing Facebook stories that are united by one common thread — how the social media leviathan makes its money.
*Personas assigned to our Dynamic Duo for their superhero appearance at MarTech Festival in London, where they’ll actually be in the same place at the same time!
We then interview Robert Rose, a content marketing genius and one of the founders of the Content Marketing Institute, who gives us the lowdown on what works, what doesn’t, and how you can win.
June 5th: The AI Audit in NYC
Join us next week in NYC to engage with top executive leaders, delving into strategies for auditing AI models to ensure fairness, optimal performance, and ethical compliance across diverse organizations. Secure your attendance for this exclusive invite-only event.
Resources mentioned in the episode
SAP Live Event, attended by Stewart
Huawei Connect Europe 2017, attended by Travis
MarTech Alliance Festival in London, soon to be attended by both Travis and Stewart
Jessica Groopman and Kaleido Insights
“Facebook’s updated News Feed will make organic post reach nearly impossible,” by Larry Kim
Experiential, immersive technologies | Booz Allen
Killing Marketing, a new book by Robert Rose and Joe Pulizzi
IAB (Internet Advertising Bureau)
Robert Rose at Content Advisory
Next week on VB Engage
On the content train…Next week we interview Steve Rayson, a cofounder of BuzzSumo, one of the platforms that gives us some of the best content analytics and insights out there and which was recently purchased by Brandwatch. Tune in next week for a fun interview!
If you missed last week’s episode
Last week, we interviewed the amazing Erich Joachimsthaler, founder of Vivaldi Media Group and celebrated branding expert and author. This is one of the most impactful interviews of the year — Erich gives takeaway after takeaway.
Thanks for tuning in to VB Engage!
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And big thanks to our sponsor, Booz Allen, for helping bring this episode of VB Engage to our listeners. Booz Allen is at the forefront of strategy and technology with experiential, immersive technologies. Get immersed at www.boozallen.com/immersive and on Twitter @boozdatascience, #beanywhere.
