Latterly, that Bangkok-based media startup with a new model for generating high-quality long-form journalism articles online, has now opened itself up to external financial backing in the form of a Kickstarter project.
The money the campaign generates — the goal is $9,835 — will help Latterly pay its writers for contributions to the startup’s first three monthly issues.
The money will come in addition to the $3/month Latterly charges users for subscriptions. But unlike many media companies, Latterly does not support its operations by running advertisements.
As VentureBeat reported last month, Latterly’s founders, husband and wife Ben Wolford and Christina Asencio, don’t care about tracking page views for the stories they publish. There is no Latterly mobile app — not yet, anyway.
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Because, above all else, Wolford and Asencio care deeply about disseminating work they deem to be of the highest quality. Story quantity? That’s no matter.
It’s a radical model, which is why it’s worth following alongside other journalism startups like Atavist and Epic.
“We’re going to prove a principle: that reader-supported journalism works,” Latterly states on its Kickstarter page.
