This year’s Super Bowl ad landscape featured babies in space, a crazy goat, and another gross GoDaddy commercial. But a touching story about a Budweiser Clydesdale and the man who raised it beat all other ads, according to USA Today’s Ad Meter.
USA Today’s Ad Meter has been in use for 25 years to measure Super Bowl ad sentiment and measured it across 7,619 preregistered panelists this year. Panelists had to log in before the Super Bowl and give every ad a 1-10 measure. The scores were then averaged and ranked.
While USA Today’s Ad Meter is more storied, other firms tried to pick the most popular ads based on social media discussions about those commercials. Networked Insights, for example, used 24 million conversations on Twitter, Facebook, and other networks to determine that GoDaddy’s “Perfect Match” and Taco Bell’s “Viva Young” ads were the most talked about on the social web. Notably, GoDaddy’s ad was the most talked about, but it had more negative sentiment than positive.
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Check out the top 10 commercials according to USA Today below and let us know your favorite in the comments:
1. Budweiser: Brotherhood
http://www.youtube.com/watch?v=o2prAccclXs
2. Tide: Miracle Stain
http://www.youtube.com/watch?v=YoOfBVraMNw
3. Dodge Ram: God Made a Farmer
http://www.youtube.com/watch?v=sillEgUHGC4
4. Doritos: Fashionista Daddy
http://www.youtube.com/watch?v=NmIGTTy8pI0
5. Jeep: Whole Again
http://www.youtube.com/watch?v=FadwTBcvISo
6. Kia: Space Babies
http://www.youtube.com/watch?v=t535BjVmXq8
7. Doritos: Goat 4 Sale
http://www.youtube.com/watch?v=4d8ZDSyFS2g
8. NFL: Leon Sandcastle
http://www.youtube.com/watch?v=uYJv4iPzMVo
9. Hyundai: Team
http://www.youtube.com/watch?v=uPZ8LZQMPys
10. Audi: Prom
http://www.youtube.com/watch?v=ANhmS6QLd5Q
Bonus: Oreo’s social media ad during the blackout
On a final note, the brand that scored the most points for a social advertisement was Oreo. The cookie from Nabisco used the Super Bowl’s strange electricity blackout as an opportunity to run a clever ad on Twitter and Facebook. As of this morning, Oreo’s blackout ad has been retweeted more than 14,800 times and reshared on Facebook 6,820 times.
Check out the ad below:
