Sure, you want people to download your app — installs are a critical metric. But the real business takes place when you can give users a reason to not only keep your app on their devices, but make sure they interact with it consistently. This must-attend webinar will show you best-of-class strategies for maintaining a high-LTV user base.
Mobile apps live and die on high-LTV consumers. For publishers to turn a profit, mobile marketers need to do everything they can to make sure users who just installed the company’s latest app will keep it on their devices and engage with it on a regular basis. However, mobile users can be a fickle bunch.
In a recent study conducted by Localytics, 23 percent of users abandon an app after only one use. Yikes. The troubling percentage is a slight improvement on the 25 percent from 2015, but it nonetheless demonstrates the great difficulty app makers and marketers must overcome in selling their product. Localytics further states that 38 percent of users will return to an app 11 times or more — but it also means 62 percent won’t. The takeaway from all this is that publishers must strengthen their strategy for maximizing lifetime value users, if they wish to see a healthy fiscal-year profit.
Boosting user engagement and increasing the lifetime value of app users should be top priorities for publishers, but what exactly can they do to accomplish these goals?
For the third part in our four-part Masters of Mobile Data series, we take a look at how companies can increase their engagement metrics and turn casual customers into lifetime users. Our live event will include Aaron Price, SVP of Marketing at Expedia, and Rob Willey, VP of Marketing at TaskRabbit, who’ll discuss the strategies that worked for their companies. What’s the right technology for maximizing the lifetime value of app users? What are the mistakes that lead consumers to abandoning an app like it was the Titanic? These questions and more will be answered during this valuable webinar.
Without consumers, there can be no business. By joining this live event, you’ll learn everything you’ll need to know on not only how to keep those installation numbers high, but how to convert a higher percentage of your audience into high-LTV users.
Don’t miss out!
Join this exclusive VB Live event as experts from retail, hospitality, and on-demand services demonstrate how to:
- Use the right technology to maximize LTV of app users
- Optimize each user engagement to avoid app abandonment and churn
- Learn acquisition-engagement tactics such as: pre- and post-install segmentation, organic growth, retargeting, and reward-based acquisition
Speakers:
- Aaron Price, SVP of Marketing, Expedia
- Rob Willey, VP of Marketing, TaskRabbit
- Jillian Burnett, Director of Customer Success, mParticle
- Stewart Rogers, Director of Marketing Technology, VentureBeat
Moderator:
- Rachael Brownell, VentureBeat
This VB Live event is sponsored by mParticle.
