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Square steals Salesforce SVP Sarah Friar, will be named CFO

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sarah-friar

Rapidly expanding mobile payments startup Square has hired Salesforce SVP Sarah Friar to be its new CFO, the company announced this morning.

Square is now processing $6 billion in annual payments and has its sights set on international expansion. The company has more than 1 million accounts accepting credit cards.

“Square was founded on a commitment to help people start and grow their business,” Friar said, in a statement. “I’m thrilled to join a company driving meaningful economic growth while revolutionizing the payment experience for consumers.”


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Prior to this position, Friar served as senior VP of finance and strategy at Salesforce for a little over a year. Before that, Friar was a hotshot software analyst for Goldman Sachs for more than 10 years.

Photo: Techieindex