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Strategy Analytics: Apple took a record 91% of all smartphone operating profit in Q3 2016

The iPhone 7 Plus lineup.
Image Credit: Apple

Of all the operating profit generated from smartphone sales in the third quarter of this year, Apple received 91 percent of it, according to a report out today from research firm Strategy Analytics.

Apple’s operating profit for the quarter came out to $8.5 billion out of a total of $9.4 billion, with Huawei, Vivo, and Oppo trailing behind the Cupertino company, Strategy Analytics said in a statement on the report. No other company brought in more than 2.5 percent of operating profit. In other words, if the data were charted out, it would look like a very long tail.

The 91 percent factoid is certainly a positive indicator after three consecutive quarters of iPhone sales decreases, which have resulted in sales decreases for Apple as a whole.

Apple unveiled the iPhone 7 and iPhone 7 Plus during the third quarter. Those phones start at $649, yet they cost $224.80 to build, according to IHS Markit. Apple has not yet provided sales figures for its new iPhones.


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Beyond smartphones, Apple has faced criticism for its refreshed MacBook Pro partly because it’s so expensive — the least expensive model costs $1,499, and Touch Bar models begin at $1,799.