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Topic > mobile marketing
Mobile marketing analytics firm AppsFlyer surpasses $100 million in annual recurring revenue
WeQ brings data science to mobile marketing with $50 million war chest
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How do developers hook U.S. mobile gamers? Achievements and progress tracking
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Mobile game advertising trends start in the app
Partner Content
Skyrocketing digital fan engagement at Super Bowl LII will bring a windfall of analytics
VB Live
Transform customer engagement with location intelligence (VB Live)
AppLovin’s acquisition by Orient Hontai is off, accepts $841 million investment instead
iPhone X surpasses Samsung and Google on repeat purchases
Exclusive
Leanplum data shows push notifications increase purchases by 9.6X
VB Live
Defeat mobile ad fraud without complex tech (VB Live)
Partner Content
The 7 most innovative mobile partners for retailers and publishers
Partner Content
13 mobile marketers share surprising discoveries from ad creative tests
Partner Content
Monetizing your mobile app doesn’t have to suck
Exclusive
Thinfilm’s tiny printed NFC labels enable brands to connect with consumers via smart packaging
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PlayStation remains in the lead for TV ad spending despite skipping the Super Bowl
VB Live
Push notifications: 6 tips for building a devoted user base (VB Live)
Partner Content
4 best practices to move the needle on digital advertising
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Engaging ad experiences on mobile are the new gold standard for marketers
VB Live
How Garmin is breaking new ground in digital advertising (VB Live)
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Rethink your rewarded ad strategy
VB Live
Why Garmin gave creative a seat at the marketing table (VB Live)
VB Live
How personal tech giant Garmin turned data + creative into a 9.7x return on ad spend (VB Live)
VB Live
Masters of Mobile Data IV: How leveraging real-time data has become table stakes (VB Live)
VB Live
Turning data-driven creative into digital marketing success (VB Live)
Partner Content
New report shows marketers missing vast majority of mobile engagement opportunities
Partner Content
4 omnichannel trends changing the state of retail marketing
VB Live
Masters of mobile data: Learn to bend without breaking (VB Live)
VB Live
Masters of Mobile IV: Survival of the fittest data strategy (VB Live)
Partner Content
3 tactical strategies to turn real-time mobile insights into action
VB Live
Masters of Mobile Data IV: From hype to reality in 2017 and beyond (VB Live)
VB Live
Are your mobile and app KPIs measuring up? (VB Live)
VB Live
How Staples grew its mobile influence by 3x (VB Live)
Analysis
Apple’s App Store search ads launch: 3 things you should know
VB Live
Why your mobile KPIs may be sending you down a rabbit hole (VB Live)
VB Live
Take it from Gilt and Zillow: It’s not the size of your user base, it’s how you use it (VB Live)
IDFA zeroing is almost upon us: What mobile marketers need to know
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Mobile gaming rules TV in the dog days of summer
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Partnership is the key to propelling an indie game dev to global success
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